Symbols and its importance in modern day marketing

Let us talk about symbols a bit (Dan Brown this aint about the Da Vinci Code). Now a brand definitely does have a major role in the marketing aspects of a product or a service. However has anyone tried to explain how symbols can also be an equivalent or maybe a semi equivalent force in the realm of marketing. Nope and that is something which I kept pondering on for a while till my wayward mind started thinking about something else. You log into your system and navigate to some random RSS feed that is coming up on your favorite website and lo!!!! what do you see below those links or posts. An "f", or a "t" or or an "l". What do these imply? Just symbols indicating some of the most popular sites in the market i.e. facebook, twitter and LinkedIn. But these symbols do definitely cater to an audience. It is impressive that whenever we see a letter S on a shirt embedded in a triangle, we associate it with one of the biggest comic book character out there and I dont need to stress who. A simple letter becoming a fad is remarkable and maybe is also extremely useful in promoting a product. We have so many logos out there but the ones that truly stand out are those that not only are extremely popular products but also those which the target audience get inquisitive about. It is almost like fishing. You put a symbol or a logo out there indicating something and people will definitely question it and try to figure out what it is all about. A symbol becomes a truly unique marketing strategy......Simple yet powerful. oh yeah!!!! just a word of advise to everyone out there --> too many Vodka Red Bulls will eventually lead to a major crash and I aint talking about a laptop or a desktop in this context. Until the next time a brain wave sinks in.........


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